KEY PROJECT WORK

LEGO House A/S

Guest Wristband Refresh (Sept’24-Aug’25)

Part of the wider Ticketing System replacement but after launch was a refresh need for the LEGO House wristband. The wristband allows access to experience zones and individual experiences via RFID but also to memories via a QR code after the guest’s visit.

I collaborated with graphic designers, LEGO Group material and chemical safety and suppliers to ensure on time delivery of the refreshed and upgraded wristband prior to summer high season 2025.

LEGO House A/S

Ticketing System Replacement (Aug’23-Aug’25)

LEGO House required a 1:1 replacement of the ticketing system. I completed the discovery phase, completed the RFI & RFP phases with finalisation of provider by March ‘24.

I led the hardware stream ensuring POS, entrance gate and Self-serve Kiosk (inc RFID enable wristband) integration into main system and memory system by Jan ‘25.

LEGO House A/S

Sensory Guide (Feb’25-June’25)

I worked with graphic designers and accessibility colleagues to produce a sensory guide for guests to easily navigate their way around LEGO House based upon Light, Sound and Touch considerations.

I ensured copy was written in plain language and made sensory in Danish and English. I undertook observation and direct qualitative and quantative feedback with guests over several iteration to produce the most useful guide.

LEGO House A/S

LEGO Master’s Academy (UX/UI Design, info screens) (Apr’25-Aug’25)

I produced designs for two information screens for the LEGO Masters Academy experience (launched Sept‘25).

1. A guest seating position layout matching the room layout. This sceen has limited time to provide information to guests on their chosen seat location, simplisity was key while being on brand.

2. A screen to show a dynamic timetable of classes or instances of classes guests can book with dynamic descriptors for each class. I had opportunity to include a QR to book the next class and some elements to catch guest attention.

Buzz Bikes ltd

User Bicycle Maintenance Guides (Nov’22-May’23)

For Buzz Bikes Ltd (Buzzbike)I was asked to design and write copy for a set of basic maintenance guides that users could follow. The goal was to reduce resource use for the customer service team and maintenance team through added value to the riders (app users). The guides were published to the online platforms and accessed via the app or webpage.